Sands China says it has drawn more than 15.7 million MICE visits to Macao since 2007 and has hosted nearly 12,800 events. MICE stands for meetings, incentives, conferences and exhibitions. The figures come from a company statement issued June 22, 2026.
The story starts with a building. When The Venetian Macao opened in 2007, Sands China also set up Cotai Expo, which it describes as the largest MICE facility in the city. The company’s meeting and convention space now totals more than 1.6 million square feet. Sands Macao, its first property, had opened three years earlier, in 2004.
Rooms and guests
The company says it counted 380,000 room nights by international guests across its integrated resorts in 2025 alone. It argues that MICE works as an economic multiplier, because large international events bring business travellers and professionals from a wider set of source markets.
Grant Chum, chief executive officer and executive director of Sands China, said the company has “played a pivotal role in developing Macao’s MICE industry” by building the facilities inside its resort model. He also said the sector’s growth shows Macao becoming one of the world’s most influential business and tourism destinations.
Sands China credits support from both the central and Macao governments for the industry’s expansion. It lists hospitality, retail, entertainment and MICE as the heart of its non-gaming strategy.
What comes next
Chum said the company will keep in step with the Macao government’s “Tourism+” policy and strengthen links across non-gaming sectors. The company described itself as confident about Macao’s long-term development and committed to continued investment.
Sands China is listed in Hong Kong (HKEx: 1928) and is a subsidiary of Las Vegas Sands Corp. It operates The Venetian, The Plaza, The Parisian and The Londoner Macao on the Cotai Strip, plus Sands Macao on the peninsula.
Sources
Sources
- Sands China continues to expand its MICE footprint… – New Macau
- Sands China Drives MICE Development to Advance Macao's …
