Vietnamese and Singaporean companies now have a shared online marketplace. It went live on 1 August 2025 at the Vietnam-Singapore Sustainable Trade and Innovation Forum, held at the Singapore Manufacturing Federation (SMF) headquarters.
The platform, at Vietnamsgp.arobid.com, is billed as the first business-to-business e-commerce site linking the two countries. Arobid and Ecohub built it. Companies can use it to find partners, sign contracts and show products in 3D virtual exhibitions, with AI, big data and market behaviour analytics running underneath. The forum was co-hosted by the Vietnam Trade Office in Singapore, HUBA, SMF, Arobid and Ecohub.
What the speakers said
Vietnamese Ambassador to Singapore Tran Phuoc Anh said regional trade connectivity is no longer a choice but a necessity. He said the platform should make cross-border deals faster, smarter, greener and more equitable. Calling the launch a strategic step, he said he hopes it helps lift bilateral trade to $30 billion by 2028.
SMF Chairman Lennon Tan said the two economies complement each other. He listed what the platform offers: open trade and labour access, multi-currency payments, integrated logistics and dispute prevention. He tied it to the ASEAN Digital Economy Framework Agreement, which was expected to wrap up negotiations in 2025 and is meant to secure data flows, payment systems and digital services across the region.
Phung Thi Ai Van, founder of Ecohub.arobid.com, explained the choice of venue. Singapore is a leading “green hub” in the region and a gateway to global markets, she said. Singaporean firms can also use the platform to help Vietnamese companies with their green transition.
Advice and deals
Vietnamese Trade Counselor Cao Xuan Thang had a warning for exporters. Pay attention to culture and local regulations, he said, learn who the Singaporean partner really is, and have big deals reviewed by experts.
Two agreements were signed at the event. Arobid Technology JSC and High West Capital Partners agreed on a financial package to support Vietnamese firms exporting to the US. Arobid also signed with CRIF D&B Vietnam to help businesses with green transition and ESG certification.
